4 Horsemen Publications Influencer Program

Thank you for your interest in becoming part of the 4 Horsemen Publications Influencer Program!

We’re looking for passionate readers, reviewers, creators, photographers, BookTokers, bloggers, podcasters, cosplayers, and book lovers who genuinely enjoy helping readers discover new stories. Our goal is to build long-term partnerships with creators who are excited to support indie publishing, connect with readers, and spotlight our authors in authentic and engaging ways.

As a member of the program, you’ll receive exclusive perks, discounts, early opportunities, and access to books while helping us spread the word about 4HP titles and authors.

What You’ll Receive

  • Free ebooks for review consideration
  • 50% off physical books for personal influencer use
    (discount is tied to your account and may not be shared or distributed)
  • A personalized 10% off discount code for your followers
  • Early reveals, exclusives, occasional goodies, and special opportunities
  • Potential features through 4HP newsletters and social media
  • Opportunities for future collaborations, campaigns, and convention involvement

What We Ask In Return

We want this program to remain active, engaging, and mutually beneficial. Selected influencers are expected to:

  • Post consistently about 4HP books and authors
  • Tag and mention 4HP when posting applicable content
  • Provide honest reviews and reactions
  • Create unboxing or haul content for physical orders whenever possible
  • Maintain respectful and professional online conduct
  • Follow all program guidelines and code of conduct expectations

Minimum Activity Expectations

To remain active within the program, influencers are expected to complete the following on a regular basis:

Monthly Expectations

  • Minimum of 2 dedicated content posts per month
    • Examples include:
      • Reviews
      • BookTok/Reels
      • Photography posts
      • Reading updates
      • Character/trope content
      • Shelf features
      • Aesthetic posts
      • Recommendation videos
      • Livestream mentions
  • Minimum of 2–4 story mentions, reposts, or quick shares per month
  • At least 1 review posted to platforms such as:
    • Goodreads
    • Amazon
    • StoryGraph
    • Fable
    • BookBub
    • Personal blog or review platform
  • At least 1 unboxing or haul-style piece of content for physical book orders whenever applicable

We understand content styles vary by platform and creator, and we value authenticity over forced promotion.

Program Review Policy

Participation in the 4HP Influencer Program is reviewed every 6 months to ensure the partnership remains active and mutually beneficial.

Continued access to influencer discounts, review copies, and special perks is based on:

  • Ongoing participation
  • Consistent activity
  • Professionalism
  • Positive community engagement
  • Adherence to program expectations and code of conduct guidelines

Influencers who become inactive or no longer meet program expectations may:

  • Have discounts or perks paused or removed
  • Be removed from the program
  • Be asked to reapply at a later date

Code of Conduct Requirement

All accepted influencers will be required to sign and agree to the 4HP Influencer Code of Conduct before receiving benefits through the program.

This agreement covers expectations regarding:

  • Professional online behavior
  • Respectful communication
  • Harassment and discrimination policies
  • Responsible representation of 4HP and its authors
  • Ethical content creation practices
  • Proper use of discount codes and promotional materials

Failure to adhere to the Code of Conduct may result in removal from the program and loss of influencer benefits.