Posted on

Erika Lance Featured in Shoutout Miami

4 Horsemen author and CEO Erika Lance was recently featured in an article in Shoutout Miami, where they discussed her career as well as what led her to create 4 Horsemen Publications. Here are a few seelct quotes from the woman herself:

“I was an author for over a decade and worked with a not-for-profit that was for helping authors and realized that the currently publishing world is not set-up for artists (writers, creators, etc.) to be successful. I decided that this needed to change and the idea of 4 Horsemen Publications was born.”

“In January of 2020 I started 4 Horsemen Publications with friends. We were all authors and each of us covered a different aspect of the business. Since then we have grown to over 100 authors and over 500 published titles.”

“Our model is simple: We are not successful unless our authors are successful. This means helping every author create their brand, grow their audience and help them in any way needed to keep creating.”

Erika Lance

Read the full article on Shoutout Miami

Posted on

The Book Blurb Formula

Whether you call it a blurb, back cover text, or product description – there’s only one goal a book’s version of these is designed to do: tell the reader what kind of story lies within the cover! That being said, there is a winning formula and expectation that has been proven. Even in 2021 Ingram found a common pattern in blurbs among 100k titles they followed over the entire year from various publishers, big and small.

Yes, there is a pattern which means we can make a formula to make this less daunting! So, what is that formula? Here’s my take on this magic secret sauce to convince a reader to choose your book over others:


One liner movie voice guy/elevator pitch.

Main character intro. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. Even if you zig-zag evenly between two characters as commonly seen in romance novels, pick the character they start with first.

Love interest/Antagonist intro. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. In dystopian and post apocalyptic it can sometimes be the world here.

OPTIONAL: World or some other information you feel helps sell the book or a one liner closer or question. Or even what the characters face together.


Now remember that the goal, motivation, and conflict can be the immediate version or overall main plot version. There’s not rules on which set to reveal, though I do recommend using the main one. Some things to keep in mind:

  • Don’t worry about revealing too much! The reader wants to know what story they will be investing their time and money into so be concise what they should be expecting.
  • NAMES. Don’t shy away naming the protagonist, love interest, and antagonist! They want to get to know the characters at a glance.
  • Be sure to update the blurb after all revisions have been done. Many authors and marketers start with a blurb before the book is finished or a query letter, but often fail to revise to match major edits that were done afterwards.
  • Try writing more than one version of your blurb! Pitch them to readers or in your newsletter and get your current readers involved.
  • Add in keywords and genre specific elements so that your readers know without a doubt that your story is a Fantasy, Paranormal, Horror, etc. type of read.
  • Have an editor comb through your blurb to clean up any grammatical errors, commas, and clunky writing. 
  • Careful with word count! You never want to go overboard with how long this is! Nonfiction may get a little long, but try to stay close to 150-250 words.

So what does this blurb look like? Here’s an example inspired by Pablo Francisco’s The Little Tortilla Boy comedy bit:


He was just a Tortilla Boy selling on the streets of Chicago when the mafia wanted in.

Tortilla Boy dreamed of one day owning his own taco restaurant just like his grandfather once had. He had a passion for tacos and burritos, but self doubt wasn’t the only battle. The mafia has their eyes on his taco stand.

The mafia own the streets of Chicago and when the Godfather tastes the best taco of his life, he wants in on the business. Dark secrets will be revealed about Tortilla Boy’s jaded past when the mafia finds he not only refuses the offer, but is willing to go to war.

Tortilla Boy and the mafia duke it out in this action thriller where the tortillas are on the line and steaks are burning hot! This book contains crime, violence, language, and sexual content.


Nonfiction

But wait! There’s more! Well, more on this when it comes to writing your blurb for non-ficiton or memoir, the formula shifts to focus on why you are the expert ono the topic and what the reader will get from the book. These books serve a function, providing knowledge or service and that needs to be said clearly in the blurb. It’s encouraged to make a bullet list on what key features or topics that your book will cover or provide the reader so they can find an answer to the questions they might have on the topic you wrote about.


One liner movie voice guy/elevator pitch/what this product does for the reader.

Main purpose intro. How this will improve, solve, or change the reader’s life. Needs to be at least three sentences long.

  • A list of things offered in the book.
  • This is optional but helpful in workbooks
  • Textbooks
  • And certain Self Help books.

Tell me what they should be able to achieve with this book. Hope or walkaway message to build expectations OR who the author is and why they are the best person/expert on this topic

OPTIONAL: Author Bio can be added after initial Blurb


Memoir

Even when you change to a more memoir focused blurb, there’s a shift to also pull the reader into the focus on how they will be interacting with the story. It becomes more about what message, emotions, events, or even the walk-away lesson you the author want to leave the reader with. Be honest, let them know enough up front to pique their interest.


One liner movie voice guy/elevator pitch.

Who this book represents. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. This can be hard, but think of it as a Who are you, what have you achieved, but at what costs or obstacles.

What they faced or who they opposed. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. Now let’s peel back information on costs/obstacles. Was it a single force or person, or was there many factors and hint at them all here.

OPTIONAL: World or some other information you feel helps sell the book or a one liner closer or question. Often this shows who they are now, or what they hope the reader will walk away from this book knowing whether its that they’re not alone in their tribulations, share a human experience, or bring to light something that needs more public awareness. It can even be aimed to help others spiritually or with building skills!

Posted on

Happy New Year and Goalsetting

Happy New Year! 

Let me guess–you have your brand new journal picked out and ready to go, right? You have expectations for this year, important goals that you will absolutely, positively, not-letting-anything-get-in-my-way-this-time meet before the end of the year. Your head is bursting with ideas for all the magical things you will accomplish in the next 365 days. 

Except you’ve been here before, right? How did it go last time? Many people start off the new year filled with hope and promises to create, but then a day goes by where the hours just slip away, and it’s easy enough to skip your art–just for today. And maybe just the weekend. And before you know it, it’s already June and you haven’t completed anything on your goal list for the year. 

How can you keep this from happening–to make this year the one that counts? Well, as Mr. Rogers and Neil Gaiman have both said in their own ways–you have to Do The Thing. And that’s hard! Here are five things to keep in mind as you set your goals for this year. 

  1. Be reasonable.
    • I know it’s easy to imagine you will create everything in the next year–365 days seems like so much time! It is–and it isn’t. Remember that life doesn’t stop to accommodate your creative drive. While you may ache to write those words, play those strings, paint that image, the laundry still needs to be done. The groceries won’t magically appear in your kitchen (well, actually, delivery services are pretty amazing these days–but still, ordering takes time too). When you create your goals, think about how much time you can reasonably devote to your art–every day. 
  1. Work on your art every day. 
    • That’s right–I said you should work on your art every single day–even if it’s only for two minutes at a time. You’ll be amazed how those tiny increments of work can add up into something over time. Find a system that works for your lifestyle–narrate your story while waiting at red lights, sketch on a napkin on the bus, jot down lyrics while waiting for your appointment–whatever helps you create, however small it may seem. Take the small wins as they come. For writers, this may mean setting a five-minute timer while waiting for dinner to cook and writing the next scene on your phone! 
  1. Be kind to yourself. 
    • Realize that life happens and while you may have wanted to accomplish more over a certain time period, give yourself permission to re-evaluate and set new goals, especially after something unexpected happens. It’s never too late to set a reachable goal, even if it’s something small like “Today, I will write four sentences.” Give yourself a break, realize you are human, take a deep breath, and get back in there. 
  1. Consider rewards and/or punishments. 
    • Are you motivated by the idea of a reward for meeting your goal? Are you motivated by the notion of a punishment for not meeting your goal? Take a moment now to write down both for this year. Assume you accomplish your task–what do you deserve now that you’ve reached this goal? That dress on your Amazon wishlist? A day of binging Netflix? Write it down, so you can see it there taunting you on those days when you just aren’t feeling it. On the other hand, what if you don’t accomplish your task? What will prompt you to work on your art? (For me, I am motivated by punishments, so if I don’t write every day, I have to take the stairs at work. My office is on the third floor, and I am super lazy. When I want to skip a day, I think about walking up three flights of stairs up and down all day long–and I get up and write something. For an advanced version of punishment, consider having an accountability buddy–someone who suffers with you if you don’t meet your goal.) 
  1. Track your progress. 
    • I know this seems fairly simple, but if you are like me, you have a handful of journals with the first few pages filled in–and then trail off in a few weeks or months (for me, it’s always around March–when life gets too busy to track anything anymore!). Make goal tracking a daily habit, something you do automatically before bed each night, so that you don’t lose sight of your accomplishments and where you are headed in your creative pursuits. Even if you fall off the wagon for a few days, hop back on as soon as you can. Some tracking is better than none at all! Create a system that works for you. 

Now this is the part where I shamelessly plug the Author’s Accountability Planner from 4 Horsemen Publications (because writing is HARD!). This book helps you track not just word count, but time spent researching, organizing, editing, and even reading. Filled with writing prompts, exciting quotes, fun activities, and a delightful layout, this book can be the accountability partner you’ve been missing in your life! Find it here: https://books2read.com/planner23

Posted on

It’s NaNo Time!

The 4 Horsemen want to help make this NaNo a success. In the spirit of writing your heart out, please find a sample of our Author’s Accountability Planner designed specifically for NaNo!

No matter your location in the world, you can participate in NaNoWriMo. Starting in September and October, many library systems host special events in conjunction with local NaNoWriMo chapters to help prepare participants for this special event.

Every November, writers can connect with resources, networks, and events online and within their region. Signing up on the NaNoWriMo website, whether you plan to participate or not, keeps you informed on what’s happening online and locally throughout the year. The website connects you with your NaNoWriMo home region, allowing you to follow calendars, hop in forum discussions, and so much more, like year-round online sprints and NaNoWriMo Camp sessions in months that might be more aligned with your schedule and outside of holiday seasons. You may not be writing the novel in November, but that doesn’t mean you can’t join festivities and workshops!

We strongly believe writing isn’t a solitary venture, but an opportunity to build a writing community anywhere, both physically and virtually!

Posted on

Meet Dominic Ashen

Dominic N. Ashen

Dominic N. Ashen is an author and avid reader, with a heavy focus on gay, BDSM-themed erotica. After spending his youth in search of books with characters who were more like himself – queer ones, specifically – he decided to start creating some of his own. His stories star queer protagonists, most often gay and bisexual men, and feature heavy themes of dominance, submission, and all sorts of kinks. Dominic loves the fantasy, sci-fi, and horror genres, with a penchant for writing longer stories where he is able to weave in the sex and kink right alongside the plot.


What is your writing routine or schedule like? Walk us through a typical writing episode.

I try to write a little every day. Since I have to work during the day, and I tend to write longer books, that means blocking out a few hours a night. I try to outline new chapters on Sunday, and then work on the rough draft Monday through Thursday. I spend Friday turning that rough draft into a first draft, and then usually do some editing on the weekends. I try to finish one chapter a week!

Have you considered/do you write under a pen name? Why or why not?

I do write under a pen name. Given the genre I work in, I think the reason why is fairly obvious. Who I am as “Dominic” isn’t all that different from my normal self, but I still have to maintain a day job and the public persona that comes with it. I really love doing this, and maybe one day when I’m able to support myself off my writing alone I’ll be able to be a little more open.

“Who I am as ‘Dominic’ isn’t all that different from my normal self, but I still have to maintain a day job and the public persona that comes with it.”


What are your feelings on happy endings? As a reader? As a writer?

That’s actually one of the reasons I started writing. When I was younger, almost every book I read that featured a gay protagonist seemed to not have a happy ending. A lot of times they would be really dark. I enjoy a good tragedy as much as anyone else, but the world is already bleak enough as it is. I like to leave the stories I read feeling good, and as a writer, I want my own stories to leave people feeling good.

As a reader, do you have a pet peeve? Certain words, too much description, “alabaster skin,” or too many arms and legs in a fight/sex scene?

This isn’t necessarily a pet peeve, but I often notice a lack of accuracy when it comes to male-on-male sex scenes. I think we have porn to thank for most of that. For example, there number of writers who don’t seem to know what a prostate orgasm actually is or how they work. That, to me, is a little telling. Though maybe complaining about that is telling on myself?

“When I was younger, almost every book I read that featured a gay protagonist seemed to not have a happy ending… I want my own stories to leave people feeling good.”


What’s your favorite Podcast? Why is it awesome? Drop a link.

Only one? Alright let’s see… Comedy Bang Bang, hosted by Scott Aukerman and featuring an endless amount of unhinged guests. It’s essentially a fake talk show, where there wiull usually be one real guest on, and then everyone else is doing characters – and it’s all improvised. Just a really great and funny weekly listen.

How much research do you do for your writing? Is it for character, world, or plot? What are you researching now?

Too much, and almost all of it for world-building stuff. I know I spend way too much time worrying about whether or not stuff feels authentic. I have so many spreadsheets filled with made up animals, plants, entire fictional countries. Character and plot stuff is a little more fun – I just get a little stoned, put on some good music, and work through the problems in

What’s your editing process? Describe it for us.

After I finish a piece of writing, I let it sit for three or four weeks before coming back to do any editing. In the time since – especially if it’s a book chapter – I may have made some new choices or come to new conclusions on where I am taking the story. Sometimes I’ll get ideas for things to foreshadow or that would benefit from an early mention. As I read through it again, I can make the appropriate changes, adding new sections or taking out old ones that no longer work.

“I spend way too much time worrying about whether or not stuff feels authentic. I have so many spreadsheets filled with made up animals, plants, entire fictional countries.”


What advice would you give to new writers?

Don’t stress out so much about your first draft. Just focus on getting what you want to say onto the page – you can always come back later and fix it. Sometimes the thing you need to work through some writer’s block will only come to you if you keep moving forward.

Did you always want to be a writer? What has your journey to becoming an author been like?

I had always been making up stories in my head, but putting them to paper didn’t start until my teen years. I’ve been writing online on and off for years, but I didn’t know where to start as far as getting published went. A friend of mine had just published his first book, and sent me 4 Horsemen’s link! Having a place to submit my story and then finding out someone actually liked it was surreal, and after that everything just started moving so fast! I’m still not entirely sure it feels “real” yet.

“Don’t stress out so much about your first draft. Just focus on getting what you want to say onto the page – you can always come back later and fix it.”


How did you choose the genre you write? Was it by choice or encouragement from friends? Was it fate aligning in the stars?

Choice but also accident? I knew I wanted to write fantasy/sci-fi stories, and I knew I also wanted to write erotica, but I never really considered mixing the genres. It wasn’t until I had been kicking around the idea for a story in my head for a few years that I finally had some inkling that I could combine the two. I still have those other stories I want to write, but right now this fantasy adventure/kinky gay erotica series is just so much fun!

Posted on

Meet Leo Sparx

Leo Sparx is a digital artist who is bringing his fascination with the history of queer sex to the literary erotica world. Inspiration for his work is often found during virtual orgies, trips to offbeat museums, or classic—occasionally spooky—literature. His unique blend of steamy sensations and dark passion takes the reader on a kinky exploration and allows them to experience encounters in unexpected locations.


What is your writing routine or schedule like? Walk us through a typical writing episode.

My writing routine consistently involves either a soft rainbow blanket and a cat on my lap or balancing my phone dangerously over the bathtub water with a glass of wine. There is no in-between.

Have you considered writing under a pen name? Why or why not?

Gay vampires included Anne Rice has done quite a bit correctly as an author. So, I don’t mind following in her footsteps and using a pen name for my queer dark BDSM erotica collections. The fun part will be readers finding parallels between these narratives and stories I have released under my other author name (which are not erotica.) The more observant readers may notice some of the same characters have crossed over into both worlds. Happy hunting 😉

“The fun part will be readers finding parallels between these narratives and stories I have released under my other author name”


What are your feelings on Happy Endings? As a reader? As a writer?

As both a writer and reader I like endings that make me feel something. If that means a happily ever after, great, but I never start a book expecting every character will make it to the other side unscathed. In my books, the kind of happy endings readers can anticipate may happen on a massage table in a private room, but they’ll never cost extra 😉

What should we watch on Netflix? Why?

My favorite thing to do on Netflix is find an indie movie I’ve never heard of before and give it my full attention. Independently made films are so often labors of love and I highly recommend letting the writer take you on their journey. The stranger the better. You may even discover a classic before anyone else has had a chance to appreciate it.

“The stranger the better.”


What kind of music do you listen to, if any? Why? Share a link if you have one (Spotify, YouTube, etc.).

When I’m writing certain scenes, music is essential. A lot of times I find myself with the same song on repeat because it captures the exact mood I’m trying to get on the page. For the House of Otter series I made a playlist that doubles as a great soundtrack for reading the books.

What’s your editing process? Describe it for us.

As far as editing goes, picture me clicking my tongue and rolling my eyes at my characters telling them they sound stupid or are taking the wrong action and them saying, “Well you wrote it, honey.”

“Well you wrote it, honey.”


How much of the real world do you place into your writing? Are your friends in your stories? Your family? Do you take revenge in your stories? What about research? (Names can be removed to protect the innocent.)

Dark magic elements aside in a few of my stories, almost everything I write is something I’ve experienced in some capacity. Like the beach where young men proposition older men for money, the backroom with mystery built-in tunnels, and even the BDSM dungeon where things get a little too dangerous—I’ve seen these places and met the people, that’s how I know how to write about them.

“I’ve seen these places and met the people”


What advice would you give to new writers?

If you’re just starting out, my best advice is to connect with other writers. Whether you join a virtual group, perform at open mics to share your work, attend conferences, or use a meetup app to find critique buddies– the most valuable asset I have in my tool set has always been talented people who appreciate the written word. That sort of networking and support system continue to be essential for me every step of the way.

“…connect with other writers.”


How does where you live inspire your writing?

I tend to be a bit nomadic and every place I’ve ever called home has found its way into my stories. Gay bars on the beach, bath houses in the desert, clothing optional queer resorts deep in the forest– they all have a special place in my heart and inspire me to explain their lore for people who may have otherwise never had the opportunity to experience it.

“My appreciation for Edgar Allan Poe extends beyond my loose adaptations of some of his stories.”


Why’d you get that tattoo?

This could out me as far as secret identity pen names go, by my appreciation for Edgar Allan Poe extends beyond my loose adaptations of some of his stories. On the space above each of my knees I have symbols inspired by his tales: so far, a black cat and a raven sitting on a book with a skull. The plan is to add a few more: a wine bottle, a heart with an eye inside, a beetle, and anything else I can fit into the blank skin I have left on my body.

Posted on

Upcoming Online Events for Writers

Looking for an Online Writer’s Conference? Here’s some upcoming events full of agents, authors, and editors in the industry, including a 4 Horsemen or two!

Orange County Library System (FL) is doing their Annual conference online this year and it spans 3 days! This is a free event Jan 29-31.

https://www.ocls.info/ocls-writers-conference

Some personal favorites here is romance author Kerry Evelyn, literary agent Saritza Hernandez, writing coach and children’s book Arielle Haughee, Writer’s Atelier founder and editor Racquel Henry, screenwriter and author Jennie Jarvis, paranormal thriller author L.E. Perez, our very own COO Author Valerie Willis, and many more!

Women in Publishing Summit is drawing near. Head on over and get registered for this March 1-7th online conference with experts from all over. Learn from “Women in Publishing” and discover the latest trends in order to grow as a writer AND publisher.

https://womeninpublishingsummit.com/

Hosted by the amazing Alexa Bigwarfe, she has pulled together some amazing experts from all sides of the industry! In the past, we’ve seen some amazing insight on audiobooks, marketing, ad campaign via Facebook and Amazon, writing newsletters, self publishing and beyond. Also, our 4HP COO and CEO will be hosting some amazing topics

Posted on

It’s NaNo Time!

The 4 Horsemen want to help make this NaNo a success. In the spirit of writing your heart out, please find a sample of our Author’s Accountability Planner designed specifically for NaNo!

No matter your location in the world, you can participate in NaNoWriMo. Starting in September and October, many library systems host special events in conjunction with local NaNoWriMo chapters to help prepare participants for this special event.
Every November, writers can connect with resources, networks, and events online and within their region. Signing up on the NaNoWriMo website, whether you plan to participate or not, keeps you informed on what’s happening online and locally throughout the year. The website connects you with your NaNoWriMo home region, allowing you to follow calendars, hop in forum discussions, and so much more, like year-round online sprints and NaNoWriMo Camp sessions in months that might be more aligned with your schedule and outside of holiday seasons. You may not be writing the novel in November, but that doesn’t mean you can’t join festivities and workshops!
We strongly believe writing isn’t a solitary venture, but an opportunity to build a writing community anywhere, both physically and virtually!

Posted on

Starting Strong: Crafting Your First Lines

Whether you’re trying to hook a reader or entice an agent/publisher, your first line makes or breaks your piece. This vital line or opening paragraph/page is the sole reason why anyone continues to read or puts your story down. Here are some tips and examples of what makes a strong opening.

Don’t

Here are a couple of turn-offs we’ve discovered during the submission process. There’s always an exception to the rule, but if you intend to break the rule, make sure your submission brings a unique spin.

  1. Don’t open with the main character waking up or going to bed. Place readers into the action or a moment of significance! (Unless there’s a naked man hanging from the ceiling. LOL)
  2. Don’t start with a sunset or sunrise scene description. This is a cliche. Make it clear. It’s either night or day, not in transition. Readers just started the story. Don’t lose them to generic scene descriptions. 
  3. Don’t open with dialogue unless you establish at least two of the following: the setting, a character, conflict, or goal/motivation. Without context, you aren’t giving the reader a reason to care about the main character.
  4. Don’t show the reader–The End of the World–before the story even gets started. This robs readers of a sense of setting and characters; give them a chance to care about the world before you end it. 
  5. Don’t tell… SHOW READERS. Make the scene unfold and engage the reader, enticing them to lean into your story (like a good action flick).
  6. Don’t be mysterious or vague! Specificity and sensory details are great tools to introduce the reader to your setting and characters.
  7. Don’t wait to establish character names. Readers must know who these characters are ASAP.
  8. Don’t give lengthy setting descriptions–and derail the story’s opening–until after you hook the reader. No one picks up a romance novel expecting to read a page or more of cafe descriptions.
  9. Don’t begin with something ending (like a break-up, career upset, catastrophic life event, etc.) unless the genre specifically calls for it. This trope works in a romance but not in thrillers.
  10. Don’t disregard genre expectations. Certain audiences want specific tropes in their stories (especially in romance and erotica). Yes, it’s been done a million times–they know that and love it.      

Do

It’s not all bad news. Here are some pointers on how to make your opening line stand out. Readers want to be invested in your story and characters immediately. Take the time to explain things. Remember, even when it feels obvious, readers don’t live in your head; they won’t interpret your words the same way. If you can, get beta readers to review/critique your first lines and/or pages.

  1. Start with ACTION! Place readers in the moment, whether it’s essential to the plot or not. Make them feel like they’ve just been shoved onto a train. They don’t know where it’s heading, but they’re excited to find out! Make them say, Wait! What?
  2. Rely on universally-experienced motivations, conflicts, or goals. Readers understand the fears of starting a new job or the hesitation to knock on their crush’s front door. The motivation/conflict/goal doesn’t have to be grand. Just give enough for the reader to immediately identify with the main character or action.
  3. Decide on a point of view and stick with it! Often, new writers start with one POV, then randomly shift to another. This will confuse the reader (and shows you need more editing!).
  4. Give readers a strong sense of your character(s). They are the vehicles your readers travel within. The readers will want to know if your character is the right fit for them as soon as possible.
  5. Use your setting to establish your story’s overall genre/tone. Characters can also handle this, but don’t rule out the usefulness of a properly described setting. 
  6. Remember: sometimes, less is more. Of course you love your words–every single one of them–but sometimes, it’s better to release them. 
  7. Establish at least two of these in your first paragraph: goal, motivation, or/and conflict.
  8. Stick to one tense! Stories that constantly shift from present to past confuse readers (and suggest you need closer editing). Remember, certain genres have specific tense expectations.
  9. Beware of the order in which you deliver details to the reader. The information shared in dialogue is very different from how it’s written for readers. Pull the reader smoothly into your world (like a camera lens zooming in/out of a scene) instead of jolting the camera around.
  10. Support your title, genre, and blurb with your opening lines.

Our Favorite Book Openings

Here are a few famous book openings we love at 4 Horsemen Publications. Revisiting your favorite reads is a great way to compare and contrast strong first pages.

  1. It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife… – Pride and Prejudice
  2. It was a nice day. All the days had been nice. There had been rather more than seven of them so far, and rain hadn’t been invented yet. – Good Omens 
  3. When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. – The Fellowship of the Ring
  4. The scent and smoke and sweat of a casino are nauseating at three in the morning. Then the soul-erosion produced by high gambling—a compost of greed and fear and nervous tension—becomes unbearable and the senses awake and revolt from it. – Casino Royale
  5. When I stepped out into the bright sunlight from the darkness of the movie house, I had only two things on my mind: Paul Newman and a ride home. – The Outsiders
  6. I would have lived in peace. But my enemies brought me war. – Red Rising
  7. Tyler gets me a job as a waiter, after that Tyler’s pushing a gun in my mouth and saying, the first step to eternal life is you have to die. – Fight Club
  8. Everyone my age remembers where they were and what they were doing when they first heard about the contest. – Ready Player One
  9. Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.  – One Hundred Years of Solitude 
  10. There are some men who enter a woman’s life and screw it up forever. Joseph Morelli did this to me—not forever, but periodically. – One for the Money
  11. “Where’s Papa going with that ax?” said Fern to her mother as they were setting the table for breakfast. – Charlotte’s Web
  12. I’m pretty much fucked. That’s my considered opinion. Fucked. – The Martian
  13. The unicorn lived in a lilac wood, and she lived all alone. – The Last Unicorn
  14. Like a baby harp seal, I’m all white. My forearms are thickly bandaged, heavy as clubs. My thighs are wrapped tightly, too; white gauze peeks out from the shorts Nurse Ava pulled from the lost and found box behind the nurses’ station. – Girl in Pieces
  15. Your father picks you up from prison in a stolen Dodge Neon, with an 8-ball of coke in the glove compartment and a hooker named Mandy in the back seat. – Until Gwen 
  16. The man in black fled across the desert, and the gunslinger followed. – The Gunslinger
  17. The circus arrives without warning. No announcements precede it, no paper notices on downtown posts and billboards, no mentions or advertisements in local newspapers. It is simply there, when yesterday it was not. – The Night Circus
  18. A girl is running for her life. The summer air burns at her back, but there are no torches, no angry mobs, only the distant lanterns of the wedding party, the reddish glow of the sun as it breaks against the horizon, cracks and spills across the hills, and the girl runs, skirts tangling in the grass as she surges toward the woods, trying to beat the dying light. – The Invisible Life of Addie LaRue
  19. We were somewhere around Barstow on the edge of the desert when the drugs began to take hold. – Fear and Loathing in Las Vegas
  20. This is my favorite book in all the world, though I have never read it. – The Princess Bride

Practice Makes Perfect!

Take time to write strong opening lines. This exercise is a great way to create a story prompt for later! Try different ways to start: use the same scene but in different ways (changing POV, genre, or starting point). Or mimic your favorite opening paragraph  and see how it shifts your story’s first line. 

Here are some flash fiction samples from writer Bre Brixus (Thank you for letting us hijack these!). These are strong examples of opening lines/paragraphs:

  1. It wasn’t until Lela’s third portrait that she realized the drawings were coming to life.
  2. As a mortician, I’ve heard a lifetime of jokes about being the best person to hide a body. I never imagined I’d be shoving a corpse into a dumb waiter.
  3. Jake fell from the 34th floor scaffold, delighted at the thought of making the ten o’clock news. But when he never hit the sidewalk, he feared making headlines for a very different reason.
  4. Jasmine, more a lover than a fighter, declared her arcane duel weapon–a tube of lipstick. When she kissed her rival, the enchantment was sealed: anyone she kissed fell obsessively in love with her.
  5. It wasn’t until my thirteenth life that I started to remember my previous incarnations.
  6. Trevor wasn’t her first love or her last, but throughout all of her centuries, he was the only man who always found her.
  7. When the fate of six friends hinges on a slip of paper in your pocket, you know you’ve made some shitty decisions.
Posted on

“You’re not a traditional publisher.” And here’s why:

As a hybrid company that doesn’t follow the present day practices, we are often faced with mixed reactions. When we encounter that moment, here’s how we respond, with the upmost transparency of who we are, why we are doing this, and what we hope to achieve for our authors.

We are often met with rejection where we are labeled and placed in a bucket of other publishing paths. This often includes a statement of “You’re not a traditional publisher” followed by “We do not support self-publishers, vanity presses, author services, independent presses, hybrid publishers, & anything non-traditional.” That’s a big mix of different companies and lost opportunities for authors who may not be aware of all the paths available.

Every author needs to be able to know the difference of each of these facets, what each do (or don’t do) for them and their readers, the risks and underlining terms each come with including how money is exchanged, and lastly, how your book is produced and sold on vendor sites.

So, that leads us to where do we fall as a publisher. Yes, we are a hybrid publisher, something not quite traditional (though we are modeled after them to a point) and not quite that edgy independent press.

Below is how we make it clear where we fall in the Publishing Industry where everyone favors large companies and “traditional publishers”:


Thank you for your response, however, we are requesting you take another look at us.

We do not fall under any of the categories you listed. We are approaching publishing in a very different way. We practice radical honesty and transparency. 

First, this year alone we will have published over 100 quality titles (we are hoping for 200).

We let our authors know in advance the cost to produce. We do not charge them this. It does come from the sales, however, unlike traditional publishers that take this money back by offering less than 10% on profits and hold the rights, we have 40% profits and the authors hold the rights and see what it is costing them. We also don’t give advances that may be pulled back. 

Also, yes, we started this because we were authors tired of how the industry works. However, as authors we are clients and treat our work the same way as every other author on our roster. We are the minority in this line-up. 

We have correct contracting and quality for all of our authors. We are trying to make a change so authors can get their work out fast, advertised well, edited correctly, epic covers and helping them to succeed. 

I am asking you to take another look. We are real, legitimate and we are here bringing authors to the front of the game.

Please help us to make this change in our industry. Feel free to ask us anything about what we are doing.

Best Regards,

The 4 Horsemen