Posted on

A Handy Guide to Book Club Questions

Have you ever finished a book and find yourself dying to talk about it? You can tell others what you think by writing a review and see what others thinks by reading their reviews, but what if you want more interaction? Book club questions can help guide a focused discussion!

Readers love discussing books with fellow readers. They love it even more when they have somewhere to begin that conversation. A convenient way to make that discussion easier is to include a list of book club questions at the end of your book.

What are book club questions? These are 10-15 open-ended questions designed to be answered by people who have finished the book and want to talk about it. Don’t worry about spoilers—assume that anyone seeing the questions has finished the book. They already know what happens—and they’re dying to talk about it!

Have you ever tried to talk about a book with a friend, but you don’t know where to begin? A list of questions to guide the conversation can be a useful tool to get things started.

How do you write engaging book club questions? Here are some things to keep in mind.

  • Don’t ask yes/no questions.
    • These do not encourage discussion at all.
      • Did you like Character A? Yes. End of discussion. Boring.
      • Did you like the ending? No. End of conversation. Boo!
      •  Will you read the next book? Yes… You see where I’m going with this.  
  • Do ask open-ended questions that force the respondent to justify their answer.
    • These allow readers to explain how and why they reacted this way.
      • Why did you like Character A more than Character B? Well, let me tell you that, at first…
      • Why did you like/dislike the way the book ended? I think I liked it because I’m a sucker for love stories but…
      • What do you think is next for these characters? What do you predict for the next book? Why do you think that’s where this is going?
  • Don’t ask simple questions.
    • If they can answer in one word or phrase, it’s too basic, and the conversation will end without getting into the good stuff.
      • What was your favorite part? The bar fight.
      • Who is your favorite character? The bartender.
  • Do ask complicated questions.
    • Why is our favorite word when crafting book club questions. It forces readers to think about the reasons supporting their position.
      • Why was the bar fight your favorite part? What about it struck you that way? Why do you think you appreciated that scene over the rest?
      • What about the bartender appeals to you? Why that character and not Character X or Y?
  • Do focus on the themes in your story and ask readers to react to them.
    • Character X struggles with Topic B. How does this affect your perception of their journey in this story?
    • Theme C is a major part of the conflict in this story. How does this affect Character B?

Here are some sample questions from a selection of 4HP books:

  • In what ways did the characters and their challenges feel real to you? Were there moments when the story felt unbelievable? (The Shooting by CK Westbrook)
  • This story focuses on the tendency to blame the messenger when something incomprehensible happens. How realistic did you find Kate’s experience? (The Collision by CK Westbrook)
  •  Kate often says she would not want to live in a world that does not include several things that are important to her. What are some things you value as highly in your world? (The Collision by CK Westbrook)
  •  “Centurion” focuses on the anger of an old woman—what does her perspective on her life say about the way society treats the elderly? (Cheeky, Bloody Articles by Cathleen Davies)
  •  “Your Son’s Good at Time’s Tables” showcases a familiar situation—someone wants to speak up but doesn’t and then obsesses about what should have been said–can you relate to this feeling of missing the moment to connect? (Cheeky, Bloody Articles by Cathleen Davies)
  •  Many of these stories: “White Butterflies,” “Blank Face,” and “Oh, Rats!” deal with grief and survivor’s guilt. What do you think the author is trying to say about grief? Do you feel this is an accurate representation of suffering? (Cheeky, Bloody Articles by Cathleen Davies)
  • If you could capture the memories and emotions of a deceased loved one, would that make them the same person they were when alive? Why? (The Bench by Ty Carlson)
  • If data could feel pain, loss, sadness, etc., would there be a moral consequence for its cause? (The Bench by Ty Carlson)
  • The author was inspired by medieval period myths, lores, legends, and history. How much of this can you find evidence of within the reading? People, places, events, culture, or other means? (Cedric: The Demonic Knight by Valerie Willis)
  •  Who’s the better werewolf: Nyctimus or Romasanta? Why? (Romasanta by Valerie Willis)
  • Tony is thrown into his quest with little direction. In what ways is this vital for his character development? (King Incubus by Valerie Willis)
  • Who should Hannah end up with: Klauden or Rory or neither? Why? (Klauden’s Ring by JM Paquette)
  • Hannah struggles with the conflicting values of her homeland and her newfound friends. How well does she handle this challenge throughout the story? What could she have done better? What did she do well? (Hannah’s Heart by JM Paquette)

Including book club questions in the back of your book is the easiest way to get picked up by book clubs—and even libraries—but more than that, your readers will appreciate your conversation starters. 

Posted on

Amazon Just Closed My Account! Where Do I Go From Here?

It appears stepping into 2023 with Amazon has gone from a cobblestone road with a few bumps to completely lost in the woods. Visually, it’s equivalent to riding in a carriage with an angry Violet Crawley from Downtown Abbey before teleported to the woods at night being chased in The Blair Witch Project. So what is happening? Authors who have been publishing for YEARS are waking up to closed accounts without warning, notice, or reasons to explain why. Since January there has been a huge wave of alarm rumbling through the community. Social media is exploding as the community shares similar stories. Authors who have been long-time KDP published sellers are finding themselves with closed accounts without notice. And worse, met with aggression, no reply, or nonsensical answers with little to no hope of recovering these accounts nor being able to open new accounts. 

A Snapshot of a Rocky Past

Amazon has always had a rocky relationship with independent authors and self-publishers for a while, long before they bought out and folded in CreateSpace. This includes policy changes in erotica that sent a wave of blocked, pulled, and closed accounts to book review changes that continues to plague and confuse authors and readers alike. In short, they have been notorious for the inconsistency in which how and why they take said actions has been a mystery thwarting authors for years.

During the mass closing and COVID pandemic in 2020, many of these same authors were met with their audiobooks being held back, frozen, rejected, or their submission clocks reset while big publishers were still being launched as normal. From March until mid-November anyone under a certain size or account type found themselves completely dead in the water and no path for getting scheduled audiobooks out as they normally had been. It forced many to abandon ACX or find other methods to reach these channels outside self-publishing methods.

Why is This Happening?

It can only be speculated as there hasn’t been any formal statements from Amazon on why not only accounts are being closed without notice, but even big publishers are having unreliable data entry on the product pages (including here at 4HP!). Other problems include misspelled author names, wrong product linking (a preorder book had reviews for a kitchen appliance!), wrong BISAC or keywords, and more. Regardless, the question is: WHY?

Several news reports have been flooding Forbes, NBC, and more on recent layoffs and positions being dissolved. Amazon’s new CEO has been, as he phrased it, “making the company leaner” and many tech-based positions have been completely canned. The first wave hit on January 18th and again in March, with reports stating remote work stops in May, and that he “looks forward to the remaining team’s creative solutions” and “re-establishing in-office culture.” What does it really mean? Who knows, but we are definitely seeing an impact as lack of communication, confusion, and chaos erupts in our latest Amazon encounters. Rejections vary including:

  • Your account is associated with another banned/suspended account (Despite no history of one from the author).
  • “During a recent audit of your account, we found content and/or activities that are in violation of our Terms and Conditions” which doesn’t explain exactly what it was. This could involve:
    • Erotica was too much or a scene reported in a book that triggered this.
  • Copyright infringement. Your book had a cover, title, content, or something similar to a title already published. This one is scary, because in the recent months those who reported someone for plagiarism or selling content that they didn’t own, they’ve simply suspended ALL ASSOCIATED ACCOUNTS instead of doing any investigation work.
  • You mentioned trademarked items, characters, or used them. Fanfiction falls into this category and you should refrain from selling such works without putting in the effort to trade out and revise it to be its own book.
  • Enrolling in KDP Unlimited with a book sold wide.
  • Multiple accounts with the same books listed.

What Do I Do Now?

There are options! And more than you realize. For the sake of sanity here are some links and advice on options to consider. There is information out there and remember you’re not alone in this! Many authors are sitting there foaming at the mouth and in complete devastation (or completely in tears). It’s like that time you thought you deleted that manuscript or the cloud server ate a file. We’ve been there friend, so here’s some sources and options to soften the blow:

  • If you haven’t found Amazon’s verbiage on this matter, here’s their answer to what to do and if you can appeal from the affiliate side. There was a link and verbiage on amazon and as I write this, I can’t locate it but many are using the KDP Contact form to reach out to start communications on appealing: https://affiliate-program.amazon.com/help/node/topic/GACDBRFKVDTXSPTH  
  • Want to start fresh with a new account but worried you might do this wrong? No problem! Someone has recently written this how-to, but be mindful this one isn’t author centric but has a lot of insight and shows it’s not just authors being slammed by this: https://sellerinteractive.com/blog/opening-amazon-account-after-suspension/
  • Kindlepeneur is a great resource and they have a wonderful article on this topic with the difference between Suspended versus Terminated with insight on what options you have: https://kindlepreneur.com/amazon-account-suspension/ 
  • PUBLISH ELSEWHERE! There’s still ways to get your books back on Amazon without facing or dealing with Amazon directly. Consider using distributors or aggregators such as:
    • IngramSparks, Lightning Source, or CoreSource Plus is one of the largest distributors for self-publishers/IndieAuthors to big publishers.
    • Draft2Digital is a wonderful option for self-publishers and independent publishers. They aggregate and distribute widely and reach far.
    • Associations such as IBPA and others have a means for members to distribute through their own accounts and channels. Also, they often provide discounts and coupon codes for using services or list where to go.
    • Find a Small Press or Publisher who takes in previously published work! 4HP is one of those, so if this is something you want to give a try, head over to submissions or check out the details on other publisher sites to see what their policies are on accepting such works.
    • BookBaby is a great author services site that has expanded a lot in recent years and added distribution options for ebooks and more.
    • Author Services and groups are a great way and if there are issues they can spot them for you before publishing the content live and have no risk of suspension.
    • Vanity Presses have publishing packages and you can save on them by choosing to provide the files for the book (typeset and cover). Ask about special packages that simply give you access to their publishing channels and how much this would cost you per year to keep your book live on their channels (though this may be the most expensive route compared to the ones mentioned above).
Posted on

What’s the Deal with Word Counts?

Ah, a great mystery in the industry that will blow your mind by the time we finish having a chat about this. Coming from a background in typesetting (book formatting) there’s so much that can be told about a book via its word count and the patterns we see across genres, readers, platforms, and more. Have you seen The Author’s Accountability Planner we release here at 4 Horsemen Publications every year? In this wonderful planner we have front matter to help you set goals and it includes this amazing snapshot:

Genre and Reader Impact

At a glance, it’s amazing to see where these numbers fall when you look at the right column in the image above. Depending on the reader you are writing to can decide how low or high you can go with your word count. Please note it’s not uncommon for Epic Fantasy and Epic Science Fiction to push close to the 200,000 word count range! Mixing and matching genre types can make the word count grow beyond the initial genre’s limits. Interestingly enough, looking at word counts on best selling books or staples for your genre and readership can be eye opening. 

  • TRUE: Books selling organically are often over the 80,000 word count range. This is seen within our own numbers in-house as well as industry.
  • FALSE: younger readers read lower word counts.
    • Upper middle grade (5th to 8th Graders) ranges: 45,000 to 100,000 words.
    • Percy Jackson: The Lightning Thief by Rick Riordan is often read by 5th graders and has 87,223 words approx. 
    • Harry Potter and the Sorcerer’s Stone starts at 76,944 words but as the series evolved they sky rocket to over 100,000 to 200,000 words! Peaking at Order of the Phoenix with 257,045 words.
  • TRUE: Best selling works often peak well over the 100,000 word count range.
  • FALSE: The modern reader doesn’t have time to read so shorter works are best.
    • With audiobooks and eBooks readers are having an easier time finding books at lower prices as well as reading longer works in piecemeal. 
    • Short stories sell better in collections over the 50,000 word range.
  • TRUE: First chapters shouldn’t be super long. Many best selling novels have shorter, more concise first three chapters with word counts falling between 1200 to 2500 words.
  • FALSE: Chapter word count doesn’t impact readers.
    • It depends on the reader. When writing webnovels and similar serializations you want to fall close to 1200-1700 words consistently every time. 
    • Some even push as high as a 2500 word count depending on genre.
  • TRUE: Readers are ok with series word counts getting higher. Oftentimes we see novels go higher and lower. As long as the books don’t fall too much lower than the initial work, readers tend to not notice and feel longer works as a type of reward.
  • FALSE: You can put a short story or novella within a novel series.
    • Readers will riot. These are best left as spin-offs independent from the core series.
    • You can often make a sub-series of short stories and novellas to keep them together.
    • Readers do enjoy spinoffs and shorter works from their favorite series, but if it’s implied as the next book in the main series that’s been novel length until this point, it will make them feel as if the author didn’t put their best foot forward.

Best Selling Novels

  • Don Quixote by Miguel de Cervantes 345,390 words
  • A Tale of Two Cities by Charles Dickens 146,500 words. Originally released in monthly installments of 18,500 words
  • The Lord of the Rings by J.R.R. Tolkien 455,125 words
  • The Lion, The Witch and the Wardrobe by C.S. Lewis 38,421 words
  • The Da Vinci Code by Dan Brown 170,000 words
  • The Alchemist by Paulo Coelho 45,000 words
  • Anne of Green Gables by Lucy Maud Montgomery 39,500 words
  • War and Peace by Leo Tolstoy 561,304
  • Pride and Prejudice by Jane Austen 120,697
  • Watership Down by Richard Adams 156,154
  • The Time Traveler’s Wife by Audrey Niffenegger 155,717 
  • Pet Sematary by Stephen King 142,664
  • Twilight by Stephanie Meyer 118,875
  • Throne of Glass by Sarah J. Maas 113,665
  • Divergent by Veronica Roth 105,143
  • Gone Girl by Gillian Flynn 145,719
  • The Hunger Games by Suzanne Collins 99,750
  • Discover more here: https://brokebybooks.com/the-word-count-of-175-favorite-novels/ 

Publishing Snapshot

From seeing a word count, a professional in the publishing industry can speculate and predict a lot about a book’s end product. Granted, it’s not 100% accurate but it can be startling to see in action. The first thing we do is make sure the word count meets the genre and reader needs. From there, we start thinking in terms of the final product. Here’s some fun facts:

  • The average 5.25 x 8 to 6 x 9 book page holds roughly 300-600 words depending on the design and font choices.
  • Most 80,000 word novels land between 250-300 pages.
  • Every 10,000 words often translates into 1 finished hour of audiobook. For example, an 80,000 word novel will often be an 8-9 hour audiobook.
  • Digital typesetting a 100,000 word novel for print and eBook with no images when utilizing InDesign can take anywhere between 2-6 hours. 

Wait! Formula Writing!

Even then, many authors have found developing a formula for writing based on word counts can aid in productivity. This ranges from writing sprints, to chapter goals, or simply being aware of the final word count target can keep the mojo flowing. Keep in mind that these just some numbers to be aware of when writing that may help you manage writing as a whole:

  • A 20-minute sprint will produce 200-350 words on average.
  • Speech to Text apps like Otter can convert 1 hour of talking into 2,000-4,000 words.
  • The average web novel chapter is 1200-2500 words.
  • Revisions on a non-edited 80,000 word first draft can add 10,000 to 30,000 words on average.
  • The average novel contains 25 to 50 chapters. Each can range from 1000 to 10,000 words.
Posted on

4 Types of Characters to Help with Worldbuilding

We hear about main characters all the time, but what about the others? You know, the love interest or the best buds for life, or even that sleazy merchant guy they still do business with. Being a character driven writer, I have a tendency to rely on my characters to help describe and flesh out my worldbuilding often. Most character driven books fall into the young adult and romance stories but in recent years we’re seeing this reach out and play in bigger worlds.

No longer do we need to describe our worlds as in-depth as Tolkien or the forefathers of fantasy and science fiction. Authors and readers often ask me for advice on how to capture worldbuilding when you’re a character driven writer and the secret to this is simply: use your characters and let them do the describing! This means not only making the time to address what they see, but pull in all the senses at any given moment as well as their internal thoughts or emotions in reply. 

  1. Sight – The rows of orange groves shifted as we drove past them.
  2. Sound – Dad’s got the old country music blaring on the radio.
  3. Smell – Orange blossom’s fill the air with a bittersweet citrus scent.
  4. Touch – I want to put my arm on the window, but the summer’s sun has it too hot to touch.
  5. Taste – Popping another slice of orange, I chew on the juicy nugget, sweet on my tongue.
  6. Thought – Next we’ll be going to Hancock Groves and after that, finally we get to do some fishing!
  7. Emotion – Thinking back on that day, my chest aches knowing it’s all gone and buried under houses and golf courses.

How many times have you found yourself hating a character up until you see them broken down by a single moment in a story? Main characters will always be the easiest to flesh out because they always get the full attention of the plots and twists of the story we intend to tell. As you move to your support and secondary characters, they often push and support our main character but they also give us a second opinion on the world that may conflict with the main character. Background characters and tertiary characters fall very flat in comparison to the main characters they are interacting within the world you are creating. This doesn’t hurt your story, but neither does it help your audience connect with the world your characters live in. 

Regardless, this is like creating an American football team where you have your star players, a quarterback and a fan favorite for support, then the other guys on their team, the rival team’s star player, and the people in the stands. The levels get more and more disconnected from the reader the further you dive into the background, or world, such as the hot dog stand or the announcer. In the end, you can’t experience the world or even plot in its entirety without all the components. What good is the football game without the ticket booth to get in nor the ability to buy beer and hot dogs! 

Main Characters

All stories have a tone or essence, whether it’s surreal, dark, tragic, happy, romantic, or some other emotion that is constantly tugged at throughout the storyline. It’s not the events and plot that allow the readers to feel this tone, but the main characters in which live in this world. If the world is dark and horrible, it’s because the main character feels this way about where they live through their experiences, emotions, reactions, thoughts, body language, how they speak to others, and so on. 

Main character should be crafted with the awareness that this is the main vessel your audience is riding along with, or even inside, to travel along your plot. Even with a narrator or narrative style, we are still focusing on a main person in whom we are interacting with this world and even story. Take a moment and dissect some of your favorite main characters and their worlds. How much of your favorite memories of them involve how they reacted to something in their story? Now ask yourself if that’s what helps you identify the type of person they were? These are the ways the main character help set the tone for the readers while revealing who they are as fleshed out, rounded characters.

In the end, these characters should be the most intimate with your readers and writing. Immersion happens through them and thus the way you develop their personality and inner-workings can go a long way to make it easier for you to write your story. Granted, not every story is focused on one character, which opens doors for you to show more of your character through their interactions and even flip perspectives to show the world through more than one personality. What one character deems threatening will seem less of a concern to the more experienced fighter. 

Always remember, this is the main transportation for your readers and their way in and out of your story!

Secondary Characters

Often this is the lover or faithful friend that joins the main character at some point and sticks around for the long haul. It can even be the hero’s faithful steed, a pet, or a spirit that haunts them. These characters help give a second perspective to the world and events, and as a result, add depth to the world they are part of. They even are the eyes and reactions we use to properly judge the main character’s emotional and physical states. 

Granted, the secondary character doesn’t always have to like and aid your main character, but they should always help the audience become more immersive in the world and story. They even make the main character more tangible through interactions, including love interest and aggressive rivalry. For example, in my novel Cedric the Demonic Knight the main character is bitten by a venomous monster-sized snake. In order to express the severity of this injury, I shifted from Cedric’s perspective (Main Character), which was failing as the venom took hold, and started to express his condition through the interactions with Angeline (Secondary or Support Character). When the main character is taken out, it is these characters that help the writer to continue to push the plot forward without leaving gaps and confusion. Sometimes this switch is referred to as “head-hopping”, but the key is when writing your secondary characters make sure the reader is aware they are now riding in a “new car” and to keep clarify who is doing what.

His eyes grew wide as he gripped his arm and sweat poured over him, his tanned skin paling with alarming speed. He attempted to stand, but stumbled to the side and fell to his knees. It became very clear that he was not bouncing back from this encounter. Angeline looked around, there were no signs of any more snakes, but Barushka [their horse] was missing. Jerking the bandages from her pack, she attempted to tie off the poisoned limb. He tried to shove her away, but engulfed in the pain, he struggled to keep himself sitting. Satisfied that she managed to get it tight enough, and the wounds covered, she whistled several times. Her only hope was that Barushka was still alive and close enough to hear it. The sound of something splattering the ground brought her back to Cedric as he began to puke. The smell was unnatural, and it was a sickening black color.

Support Characters

Usually discussions state that secondary characters are support characters, but in my own writing there is a huge difference in choosing who is which. In short, secondary characters don’t have to aid or help a main character which could present an issue when developing a world and plot at times. In fact, they can even make their lives more complicated, impeding their goals. 

As for a support character, they can also be a secondary character but not always. What they are designed for is to be a constant pillar of support for the goals, growth, and development of the main character or even a secondary character can have a support character-WHAT! Crazy, but think about how real relationships work and how it influences how we see the world, or opens opportunities to expose how we feel about things in our world. Whether they are encouraging their good or bad habits, that’s totally up to you and the story you are writing.

In the story Robin Hood, there is a prime example of a support character that is well-rounded. Breaking things apart, we have the main character Robin Hood, secondary characters Little John (Fellow Outlaw) and Maid Marian (Love Interest), and a very memorable support character: Maid Marian’s servant/caretaker/maid/Fellow Lady of the Court. In most versions of the story, this character has a lot of personality. She’s a fighter, she encourages Maid Marian’s love interest, but she isn’t needed for the story to continue per say. What she does is gives the audience another means to experience the world, story, and add to our connections with the other characters. 

Sometimes these support characters simply give the world its life and more depth while providing a comic relief or address the audience’s own thoughts or feelings about what happens. They are essential tools to aid the writer to set the story in motion and guide their characters to their next event. Bottom-line, these “support characters” are the rounded characters that support some part of the story and actively support the world and plot. Almost like your own, self-made shoe cobbler elves.

Tertiary Characters

Lastly, we come to characters that fall victim to being flat or just nothing more than bland dialogue. Sometimes they are missing completely and can cause worldbuilding to feel shallow. In movies it is far easier to give these characters flesh with body language, but for written stories these often fall victim to becoming what I refer to as “background fodder.” Granted, you are going to have flat characters, like a crowd of people reacting to an event and never seen or heard from, nor provided depth of names, what they wore, and so on unless somehow it was relevant to the plot. 

This doesn’t mean you can’t have fun with a tertiary character and make them more round in how they behave. This can be a merchant, one that the characters find themselves coming back to since he always seems to have what they need or want. Why not make him quirky, comical, creepy? Give him enough personality to add to the tone of the story and give yourself a chance to expose interactions through someone other than the obvious secondary or support characters who actively lives at a different pace and level in the world.

For example, in the movie Robin Hood starring Kevin Costner, they make use of this idea. At one point in the movie, Robin approaches a Tertiary character, a small boy who is shooting arrows at a target. Robin Hood (Main) asks if the boy can shoot just as well while distracted. After failing, Lady Marian (Secondary) poses the question if he is able to do so himself. The nice thing this does is imply that Robin is no different from a young boy through the interaction and failing of the third character while being guided and pushed by a secondary character’s perspective/influence. 

It is something you will see in great writing often, when your main character finds themselves observing a rounded tertiary character and using it to reflect thoughts, feelings, and more. I even have a moment where my main character Romasanta reflects back to a tertiary character to express the mood and care being given to Cedric in the book Romasanta: Father of Werewolves.

Huffing, [Badbh] bellowed, “Well, you are up here after all!” 

Her voice brought some movement to [Cedric’s] pale body, his eyes cracking open as his chapped lips whispered, “Angeline?” 

“Oh no! Wrong girl, lover boy.” Chuckling, Badbh’s magic was impressive as she summoned cloths for his wounds. As she worked to clean his lacerations, Romasanta recalled fond memories of the woman from the Leper’s Colony tending to the ill girl. “Looks like I missed a hell of a battle!” 

“What are you doing?” Hissing, Cedric gave a baffled stare at his unhealed wounds. “Who are you?” 

“For crying out loud, it’s me, Badbh!” Puffing, she scrubbed harder, annoyed at how unaware he allowed himself to become. “We found you out here bleeding to death! Who the hell did you get in a fight with?”

Posted on

The Book Blurb Formula

Whether you call it a blurb, back cover text, or product description – there’s only one goal a book’s version of these is designed to do: tell the reader what kind of story lies within the cover! That being said, there is a winning formula and expectation that has been proven. Even in 2021 Ingram found a common pattern in blurbs among 100k titles they followed over the entire year from various publishers, big and small.

Yes, there is a pattern which means we can make a formula to make this less daunting! So, what is that formula? Here’s my take on this magic secret sauce to convince a reader to choose your book over others:


One liner movie voice guy/elevator pitch.

Main character intro. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. Even if you zig-zag evenly between two characters as commonly seen in romance novels, pick the character they start with first.

Love interest/Antagonist intro. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. In dystopian and post apocalyptic it can sometimes be the world here.

OPTIONAL: World or some other information you feel helps sell the book or a one liner closer or question. Or even what the characters face together.


Now remember that the goal, motivation, and conflict can be the immediate version or overall main plot version. There’s not rules on which set to reveal, though I do recommend using the main one. Some things to keep in mind:

  • Don’t worry about revealing too much! The reader wants to know what story they will be investing their time and money into so be concise what they should be expecting.
  • NAMES. Don’t shy away naming the protagonist, love interest, and antagonist! They want to get to know the characters at a glance.
  • Be sure to update the blurb after all revisions have been done. Many authors and marketers start with a blurb before the book is finished or a query letter, but often fail to revise to match major edits that were done afterwards.
  • Try writing more than one version of your blurb! Pitch them to readers or in your newsletter and get your current readers involved.
  • Add in keywords and genre specific elements so that your readers know without a doubt that your story is a Fantasy, Paranormal, Horror, etc. type of read.
  • Have an editor comb through your blurb to clean up any grammatical errors, commas, and clunky writing. 
  • Careful with word count! You never want to go overboard with how long this is! Nonfiction may get a little long, but try to stay close to 150-250 words.

So what does this blurb look like? Here’s an example inspired by Pablo Francisco’s The Little Tortilla Boy comedy bit:


He was just a Tortilla Boy selling on the streets of Chicago when the mafia wanted in.

Tortilla Boy dreamed of one day owning his own taco restaurant just like his grandfather once had. He had a passion for tacos and burritos, but self doubt wasn’t the only battle. The mafia has their eyes on his taco stand.

The mafia own the streets of Chicago and when the Godfather tastes the best taco of his life, he wants in on the business. Dark secrets will be revealed about Tortilla Boy’s jaded past when the mafia finds he not only refuses the offer, but is willing to go to war.

Tortilla Boy and the mafia duke it out in this action thriller where the tortillas are on the line and steaks are burning hot! This book contains crime, violence, language, and sexual content.


Nonfiction

But wait! There’s more! Well, more on this when it comes to writing your blurb for non-ficiton or memoir, the formula shifts to focus on why you are the expert ono the topic and what the reader will get from the book. These books serve a function, providing knowledge or service and that needs to be said clearly in the blurb. It’s encouraged to make a bullet list on what key features or topics that your book will cover or provide the reader so they can find an answer to the questions they might have on the topic you wrote about.


One liner movie voice guy/elevator pitch/what this product does for the reader.

Main purpose intro. How this will improve, solve, or change the reader’s life. Needs to be at least three sentences long.

  • A list of things offered in the book.
  • This is optional but helpful in workbooks
  • Textbooks
  • And certain Self Help books.

Tell me what they should be able to achieve with this book. Hope or walkaway message to build expectations OR who the author is and why they are the best person/expert on this topic

OPTIONAL: Author Bio can be added after initial Blurb


Memoir

Even when you change to a more memoir focused blurb, there’s a shift to also pull the reader into the focus on how they will be interacting with the story. It becomes more about what message, emotions, events, or even the walk-away lesson you the author want to leave the reader with. Be honest, let them know enough up front to pique their interest.


One liner movie voice guy/elevator pitch.

Who this book represents. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. This can be hard, but think of it as a Who are you, what have you achieved, but at what costs or obstacles.

What they faced or who they opposed. Tell me their goal, motivation, and conflict. Needs to be three sentences at least. Now let’s peel back information on costs/obstacles. Was it a single force or person, or was there many factors and hint at them all here.

OPTIONAL: World or some other information you feel helps sell the book or a one liner closer or question. Often this shows who they are now, or what they hope the reader will walk away from this book knowing whether its that they’re not alone in their tribulations, share a human experience, or bring to light something that needs more public awareness. It can even be aimed to help others spiritually or with building skills!

Posted on

Happy New Year and Goalsetting

Happy New Year! 

Let me guess–you have your brand new journal picked out and ready to go, right? You have expectations for this year, important goals that you will absolutely, positively, not-letting-anything-get-in-my-way-this-time meet before the end of the year. Your head is bursting with ideas for all the magical things you will accomplish in the next 365 days. 

Except you’ve been here before, right? How did it go last time? Many people start off the new year filled with hope and promises to create, but then a day goes by where the hours just slip away, and it’s easy enough to skip your art–just for today. And maybe just the weekend. And before you know it, it’s already June and you haven’t completed anything on your goal list for the year. 

How can you keep this from happening–to make this year the one that counts? Well, as Mr. Rogers and Neil Gaiman have both said in their own ways–you have to Do The Thing. And that’s hard! Here are five things to keep in mind as you set your goals for this year. 

  1. Be reasonable.
    • I know it’s easy to imagine you will create everything in the next year–365 days seems like so much time! It is–and it isn’t. Remember that life doesn’t stop to accommodate your creative drive. While you may ache to write those words, play those strings, paint that image, the laundry still needs to be done. The groceries won’t magically appear in your kitchen (well, actually, delivery services are pretty amazing these days–but still, ordering takes time too). When you create your goals, think about how much time you can reasonably devote to your art–every day. 
  1. Work on your art every day. 
    • That’s right–I said you should work on your art every single day–even if it’s only for two minutes at a time. You’ll be amazed how those tiny increments of work can add up into something over time. Find a system that works for your lifestyle–narrate your story while waiting at red lights, sketch on a napkin on the bus, jot down lyrics while waiting for your appointment–whatever helps you create, however small it may seem. Take the small wins as they come. For writers, this may mean setting a five-minute timer while waiting for dinner to cook and writing the next scene on your phone! 
  1. Be kind to yourself. 
    • Realize that life happens and while you may have wanted to accomplish more over a certain time period, give yourself permission to re-evaluate and set new goals, especially after something unexpected happens. It’s never too late to set a reachable goal, even if it’s something small like “Today, I will write four sentences.” Give yourself a break, realize you are human, take a deep breath, and get back in there. 
  1. Consider rewards and/or punishments. 
    • Are you motivated by the idea of a reward for meeting your goal? Are you motivated by the notion of a punishment for not meeting your goal? Take a moment now to write down both for this year. Assume you accomplish your task–what do you deserve now that you’ve reached this goal? That dress on your Amazon wishlist? A day of binging Netflix? Write it down, so you can see it there taunting you on those days when you just aren’t feeling it. On the other hand, what if you don’t accomplish your task? What will prompt you to work on your art? (For me, I am motivated by punishments, so if I don’t write every day, I have to take the stairs at work. My office is on the third floor, and I am super lazy. When I want to skip a day, I think about walking up three flights of stairs up and down all day long–and I get up and write something. For an advanced version of punishment, consider having an accountability buddy–someone who suffers with you if you don’t meet your goal.) 
  1. Track your progress. 
    • I know this seems fairly simple, but if you are like me, you have a handful of journals with the first few pages filled in–and then trail off in a few weeks or months (for me, it’s always around March–when life gets too busy to track anything anymore!). Make goal tracking a daily habit, something you do automatically before bed each night, so that you don’t lose sight of your accomplishments and where you are headed in your creative pursuits. Even if you fall off the wagon for a few days, hop back on as soon as you can. Some tracking is better than none at all! Create a system that works for you. 

Now this is the part where I shamelessly plug the Author’s Accountability Planner from 4 Horsemen Publications (because writing is HARD!). This book helps you track not just word count, but time spent researching, organizing, editing, and even reading. Filled with writing prompts, exciting quotes, fun activities, and a delightful layout, this book can be the accountability partner you’ve been missing in your life! Find it here: https://books2read.com/planner23

Posted on

It’s NaNo Time!

The 4 Horsemen want to help make this NaNo a success. In the spirit of writing your heart out, please find a sample of our Author’s Accountability Planner designed specifically for NaNo!

No matter your location in the world, you can participate in NaNoWriMo. Starting in September and October, many library systems host special events in conjunction with local NaNoWriMo chapters to help prepare participants for this special event.

Every November, writers can connect with resources, networks, and events online and within their region. Signing up on the NaNoWriMo website, whether you plan to participate or not, keeps you informed on what’s happening online and locally throughout the year. The website connects you with your NaNoWriMo home region, allowing you to follow calendars, hop in forum discussions, and so much more, like year-round online sprints and NaNoWriMo Camp sessions in months that might be more aligned with your schedule and outside of holiday seasons. You may not be writing the novel in November, but that doesn’t mean you can’t join festivities and workshops!

We strongly believe writing isn’t a solitary venture, but an opportunity to build a writing community anywhere, both physically and virtually!

Posted on

Upcoming Online Events for Writers

Looking for an Online Writer’s Conference? Here’s some upcoming events full of agents, authors, and editors in the industry, including a 4 Horsemen or two!

Orange County Library System (FL) is doing their Annual conference online this year and it spans 3 days! This is a free event Jan 29-31.

https://www.ocls.info/ocls-writers-conference

Some personal favorites here is romance author Kerry Evelyn, literary agent Saritza Hernandez, writing coach and children’s book Arielle Haughee, Writer’s Atelier founder and editor Racquel Henry, screenwriter and author Jennie Jarvis, paranormal thriller author L.E. Perez, our very own COO Author Valerie Willis, and many more!

Women in Publishing Summit is drawing near. Head on over and get registered for this March 1-7th online conference with experts from all over. Learn from “Women in Publishing” and discover the latest trends in order to grow as a writer AND publisher.

https://womeninpublishingsummit.com/

Hosted by the amazing Alexa Bigwarfe, she has pulled together some amazing experts from all sides of the industry! In the past, we’ve seen some amazing insight on audiobooks, marketing, ad campaign via Facebook and Amazon, writing newsletters, self publishing and beyond. Also, our 4HP COO and CEO will be hosting some amazing topics

Posted on

It’s NaNo Time!

The 4 Horsemen want to help make this NaNo a success. In the spirit of writing your heart out, please find a sample of our Author’s Accountability Planner designed specifically for NaNo!

No matter your location in the world, you can participate in NaNoWriMo. Starting in September and October, many library systems host special events in conjunction with local NaNoWriMo chapters to help prepare participants for this special event.
Every November, writers can connect with resources, networks, and events online and within their region. Signing up on the NaNoWriMo website, whether you plan to participate or not, keeps you informed on what’s happening online and locally throughout the year. The website connects you with your NaNoWriMo home region, allowing you to follow calendars, hop in forum discussions, and so much more, like year-round online sprints and NaNoWriMo Camp sessions in months that might be more aligned with your schedule and outside of holiday seasons. You may not be writing the novel in November, but that doesn’t mean you can’t join festivities and workshops!
We strongly believe writing isn’t a solitary venture, but an opportunity to build a writing community anywhere, both physically and virtually!

Posted on

Starting Strong: Crafting Your First Lines

Whether you’re trying to hook a reader or entice an agent/publisher, your first line makes or breaks your piece. This vital line or opening paragraph/page is the sole reason why anyone continues to read or puts your story down. Here are some tips and examples of what makes a strong opening.

Don’t

Here are a couple of turn-offs we’ve discovered during the submission process. There’s always an exception to the rule, but if you intend to break the rule, make sure your submission brings a unique spin.

  1. Don’t open with the main character waking up or going to bed. Place readers into the action or a moment of significance! (Unless there’s a naked man hanging from the ceiling. LOL)
  2. Don’t start with a sunset or sunrise scene description. This is a cliche. Make it clear. It’s either night or day, not in transition. Readers just started the story. Don’t lose them to generic scene descriptions. 
  3. Don’t open with dialogue unless you establish at least two of the following: the setting, a character, conflict, or goal/motivation. Without context, you aren’t giving the reader a reason to care about the main character.
  4. Don’t show the reader–The End of the World–before the story even gets started. This robs readers of a sense of setting and characters; give them a chance to care about the world before you end it. 
  5. Don’t tell… SHOW READERS. Make the scene unfold and engage the reader, enticing them to lean into your story (like a good action flick).
  6. Don’t be mysterious or vague! Specificity and sensory details are great tools to introduce the reader to your setting and characters.
  7. Don’t wait to establish character names. Readers must know who these characters are ASAP.
  8. Don’t give lengthy setting descriptions–and derail the story’s opening–until after you hook the reader. No one picks up a romance novel expecting to read a page or more of cafe descriptions.
  9. Don’t begin with something ending (like a break-up, career upset, catastrophic life event, etc.) unless the genre specifically calls for it. This trope works in a romance but not in thrillers.
  10. Don’t disregard genre expectations. Certain audiences want specific tropes in their stories (especially in romance and erotica). Yes, it’s been done a million times–they know that and love it.      

Do

It’s not all bad news. Here are some pointers on how to make your opening line stand out. Readers want to be invested in your story and characters immediately. Take the time to explain things. Remember, even when it feels obvious, readers don’t live in your head; they won’t interpret your words the same way. If you can, get beta readers to review/critique your first lines and/or pages.

  1. Start with ACTION! Place readers in the moment, whether it’s essential to the plot or not. Make them feel like they’ve just been shoved onto a train. They don’t know where it’s heading, but they’re excited to find out! Make them say, Wait! What?
  2. Rely on universally-experienced motivations, conflicts, or goals. Readers understand the fears of starting a new job or the hesitation to knock on their crush’s front door. The motivation/conflict/goal doesn’t have to be grand. Just give enough for the reader to immediately identify with the main character or action.
  3. Decide on a point of view and stick with it! Often, new writers start with one POV, then randomly shift to another. This will confuse the reader (and shows you need more editing!).
  4. Give readers a strong sense of your character(s). They are the vehicles your readers travel within. The readers will want to know if your character is the right fit for them as soon as possible.
  5. Use your setting to establish your story’s overall genre/tone. Characters can also handle this, but don’t rule out the usefulness of a properly described setting. 
  6. Remember: sometimes, less is more. Of course you love your words–every single one of them–but sometimes, it’s better to release them. 
  7. Establish at least two of these in your first paragraph: goal, motivation, or/and conflict.
  8. Stick to one tense! Stories that constantly shift from present to past confuse readers (and suggest you need closer editing). Remember, certain genres have specific tense expectations.
  9. Beware of the order in which you deliver details to the reader. The information shared in dialogue is very different from how it’s written for readers. Pull the reader smoothly into your world (like a camera lens zooming in/out of a scene) instead of jolting the camera around.
  10. Support your title, genre, and blurb with your opening lines.

Our Favorite Book Openings

Here are a few famous book openings we love at 4 Horsemen Publications. Revisiting your favorite reads is a great way to compare and contrast strong first pages.

  1. It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife… – Pride and Prejudice
  2. It was a nice day. All the days had been nice. There had been rather more than seven of them so far, and rain hadn’t been invented yet. – Good Omens 
  3. When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. – The Fellowship of the Ring
  4. The scent and smoke and sweat of a casino are nauseating at three in the morning. Then the soul-erosion produced by high gambling—a compost of greed and fear and nervous tension—becomes unbearable and the senses awake and revolt from it. – Casino Royale
  5. When I stepped out into the bright sunlight from the darkness of the movie house, I had only two things on my mind: Paul Newman and a ride home. – The Outsiders
  6. I would have lived in peace. But my enemies brought me war. – Red Rising
  7. Tyler gets me a job as a waiter, after that Tyler’s pushing a gun in my mouth and saying, the first step to eternal life is you have to die. – Fight Club
  8. Everyone my age remembers where they were and what they were doing when they first heard about the contest. – Ready Player One
  9. Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.  – One Hundred Years of Solitude 
  10. There are some men who enter a woman’s life and screw it up forever. Joseph Morelli did this to me—not forever, but periodically. – One for the Money
  11. “Where’s Papa going with that ax?” said Fern to her mother as they were setting the table for breakfast. – Charlotte’s Web
  12. I’m pretty much fucked. That’s my considered opinion. Fucked. – The Martian
  13. The unicorn lived in a lilac wood, and she lived all alone. – The Last Unicorn
  14. Like a baby harp seal, I’m all white. My forearms are thickly bandaged, heavy as clubs. My thighs are wrapped tightly, too; white gauze peeks out from the shorts Nurse Ava pulled from the lost and found box behind the nurses’ station. – Girl in Pieces
  15. Your father picks you up from prison in a stolen Dodge Neon, with an 8-ball of coke in the glove compartment and a hooker named Mandy in the back seat. – Until Gwen 
  16. The man in black fled across the desert, and the gunslinger followed. – The Gunslinger
  17. The circus arrives without warning. No announcements precede it, no paper notices on downtown posts and billboards, no mentions or advertisements in local newspapers. It is simply there, when yesterday it was not. – The Night Circus
  18. A girl is running for her life. The summer air burns at her back, but there are no torches, no angry mobs, only the distant lanterns of the wedding party, the reddish glow of the sun as it breaks against the horizon, cracks and spills across the hills, and the girl runs, skirts tangling in the grass as she surges toward the woods, trying to beat the dying light. – The Invisible Life of Addie LaRue
  19. We were somewhere around Barstow on the edge of the desert when the drugs began to take hold. – Fear and Loathing in Las Vegas
  20. This is my favorite book in all the world, though I have never read it. – The Princess Bride

Practice Makes Perfect!

Take time to write strong opening lines. This exercise is a great way to create a story prompt for later! Try different ways to start: use the same scene but in different ways (changing POV, genre, or starting point). Or mimic your favorite opening paragraph  and see how it shifts your story’s first line. 

Here are some flash fiction samples from writer Bre Brixus (Thank you for letting us hijack these!). These are strong examples of opening lines/paragraphs:

  1. It wasn’t until Lela’s third portrait that she realized the drawings were coming to life.
  2. As a mortician, I’ve heard a lifetime of jokes about being the best person to hide a body. I never imagined I’d be shoving a corpse into a dumb waiter.
  3. Jake fell from the 34th floor scaffold, delighted at the thought of making the ten o’clock news. But when he never hit the sidewalk, he feared making headlines for a very different reason.
  4. Jasmine, more a lover than a fighter, declared her arcane duel weapon–a tube of lipstick. When she kissed her rival, the enchantment was sealed: anyone she kissed fell obsessively in love with her.
  5. It wasn’t until my thirteenth life that I started to remember my previous incarnations.
  6. Trevor wasn’t her first love or her last, but throughout all of her centuries, he was the only man who always found her.
  7. When the fate of six friends hinges on a slip of paper in your pocket, you know you’ve made some shitty decisions.